Learn the steps to determine whether a rebrand is right for you, plus 6 alternatives to rebranding you could do instead.
Many organisations will spend well into 6 figures across all their suppliers on a rebrand, even if they hadn’t budgeted anywhere near that amount.
Add in multiple locations, and a poorly planned rebrand is bound for disaster.
Rebranding can be attractive for the change it offers, but is definitely not the right move for everyone.
In many cases, there’s an alternative path that might be better suited to your situation – and far less destructive.
If you’re about to greenlight a full scale rebrand and still aren’t crystal clear on the reason why, it could cost you:
For what may amount to little more than a facelift.
We acknowledge that we work on the lands of the Wangal peoples of the wider Eora nation in the place now known as Sydney. We are humbled to work on Wangal lands, used for generations as a place for Aboriginal learning and knowledge exchange.
We respect the Elders of the past, our current Elders and the Elders we are building for our future. May we all continue to look after Wangal, Eora and surrounding lands.
Figure out if a rebrand is right for your organisation, plus learn about 6 rebranding alternatives to consider.
Your privacy is always protected, we’ll never share or sell your data.
By downloading this guide, you agree to receive our newsletter. Unsubscribe anytime.
Download the free guide and get started with an Impact Program today
Your privacy is always protected, we’ll never share or sell your data.
By downloading this guide, you agree to receive our newsletter. Unsubscribe anytime.